Platinum Shampoo

Regular price £25.50
Sale price £25.50 Regular price
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Keep your blonde cool and cleanse your hair in the gentlest of ways

Designed with cool blondes in mind, Platinum Shampoo is a powerful vegan purple shampoo that neutralises those annoying yellow tones that can creep back into your blonde hair over time. It’s free of sulphates and sodium chloride (salt), making it gentle when it comes to cleansing, plus it strengthens, hydrates, thickens and adds shine!

Platinum Shampoo…

• Gently neutralises unwanted yellow tones thanks to our deep purple pigments

• Is kind to your hair, as it’s free of sodium chloride (salt!) and sulphates

• Leaves your hair with that long-lasting Innoluxe shine and softness that everyone raves about!

Size: 250ml

What makes it great

Gently cleanses and neutralises yellow tones. Designed for cool blondes, our super gentle vegan shampoo strengthens, hydrates, and adds shine to all hair types without sulphates or sodium chloride.

Key Ingredients

Deep Purple Pigments, Soybean, Glycerin, Vitamin B5 and Betaine

Get the best results

Massage Platinum Shampoo into damp hair, lather and then rinse thoroughly. Repeat if you feel it’s needed. Once you achieve the colour effect you want, alternate with a colour safe shampoo (we recommend Saved Shampoo) to avoid over-pigmenting.

Platinum Shampoo works best with its buddies, Platinum Conditioner and Platinum Mask.


Frequently Asked Questions

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The INNOluxe Difference

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For best results

Our in-salon protein treatment that takes just half an hour, with results that last for up to a month.

Define curls, tame frizz and enjoy healthy hair that’s easier to manage, whatever style you choose.

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