Innoluxe with Perms

Perming and curling bleached, coloured and chemically treated hair has always been a challenge, as the chemical change leaves the hair unable to hold curls or deal with the almost inevitable excessive damage… until now!


Thanks to Innoluxe’s innovative, ground-breaking repair technology, coloured & even bleached hair can now be permed to create softer, more natural curls.

Create movement. Build Health. Keep control.

Perming reshapes the hair at its core, by breaking and reforming the hair's sulphur bonds.

This can create damage, which healthy hair can take. Trouble is, for many, that sulphur content is already depleted and the hair doesnt have enough to form a good curl.

Innoluxe is a game-changer for perms by replenishing the strength where it matters.
How it supports the service

Innoluxe prepares hair for the perm process, then reinforces the strength, flexibility, softness and shine at the end.

Processing feels more controlled.

Elasticity is maintained.

Structure stays stronger.

The result in the chair

More defined curl formation.
Hair that feels resilient, not compromised.
Visible from the first service.

What it unlocks

Confidence to push texture further.
Freedom to create without holding back.
Results that hold their shape and their condition.
"I was amazed at how crisp the curl appeared - even on the bleached ends once dried,” she said. “I would definitely recommend using INNOluxe on all damaged hair when clients want a perm."
Sarah Spiers
Chaulk Education
Integrate Innoluxe into your perm services
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Homecare

Repair and protect your hair every day with Elixir at home
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In-salon

Repair your hair in-salon and with colour
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