{"title":"Shop All","description":"","products":[{"product_id":"1st-taste-v3","title":"1st Taste","description":"\u003cp dir=\"ltr\"\u003e1st Taste is your chance to join in with ALL the Innoluxe fun! Introduce your clients to our salon services, try out our homecare products, and discover the INNOluxe difference for yourself. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhat are you waiting for?\u003cbr\u003e\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"Default Title","offer_id":57474620522880,"sku":"1-902-02","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/INNOluxe-1st-Taste-V3-107.jpg?v=1774545470"},{"product_id":"rebond-v3","title":"Rebond V3","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGame-changing hair repair, bond builder and colour additive all in one. Neat, huh?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUsing Innoluxe as a colour additive means you can give your clients hair that’s stronger, softer and super-shiny! The repair and conditioning of our signature bond builder is so good, your clients will feel the difference straight away. ReBond V3 is the little beauty that kicks off the rebuilding and repair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe use Advanced AminoBond Technology to build integrity and strength into each strand by infusing it with amino acids and creating a super-strong network of sulphur bonds. And we’ve also included glycerin to protect the scalp against sensitivity – super important when you’re working with bleach!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eReBond V3…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eStrengthens and protects hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eRestores elasticity and repairs cuticles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eConstructs a superstrong network of sulphur bonds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eInfuses the hair with amino acids\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"250ml","offer_id":57474620555648,"sku":"1-030-03","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57729924923776,"sku":"1-030-04","price":114.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/Rebond.jpg?v=1775003498"},{"product_id":"balance-plus-v3","title":"Balance Plus V3","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eEVEN MORE repair, condition and shine!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUsed after either of our bond builders (\u003ca href=\"{product:31877@1:url||https:\/\/www.innoluxe.com\/shop\/rebond-v3}\"\u003eReBond V3\u003c\/a\u003e or \u003ca href=\"{product:31834@1:url||https:\/\/www.innoluxe.com\/shop\/foam-v3}\"\u003eFoam V3\u003c\/a\u003e), Balance Plus V3 continues repairing the hair, as well as adding all-important conditioning!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBalance Plus V3 rounds off the signature INNOluxe strength, softness and shine by feeding each strand with amino acids and extra proteins that nourish, banish friction and protect the hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLooking for all the repair and condition of Balance Plus V3 blended with powerful toning pigments? You’ll love \u003ca href=\"{product:31981@1:url||https:\/\/www.innoluxe.com\/shop\/balance-plus-platinum}\"\u003eBalance Plus Platinum\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBalance Plus V3…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eRebuilds elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eLocks in colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eProtects from heat with no build-up\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eAdds fullness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"500ml","offer_id":57474620588416,"sku":"1-032-03","price":51.6,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":57736917746048,"sku":"1-032-04","price":91.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/BalancePlus.jpg?v=1775003402"},{"product_id":"balance-plus-platinum","title":"Balance Plus Platinum","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTone and treat in one\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIf you’re looking for all the power of \u003ca href=\"{product:31882@1:url||https:\/\/www.innoluxe.com\/shop\/balance-plus-v3}\"\u003eBalance Plus V3\u003c\/a\u003e with added toning for clients who are going lighter, you’re in the right place!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUsed after either of our professional bond builder products (\u003ca href=\"{product:31877@1:url||https:\/\/www.innoluxe.com\/shop\/rebond-v3}\"\u003eRebond V3\u003c\/a\u003e or \u003ca href=\"{product:31834@1:url||https:\/\/www.innoluxe.com\/shop\/foam-v3}\"\u003eFoam V3\u003c\/a\u003e), Balance Plus Platinum continues to repair the hair, as well as adding all-important conditioning AND TONING!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBalance Plus Platinum creates our signature Innolux strength, softness and shine by feeding each strand with amino acids and extra proteins, and uses intense purple pigments to neutralise warm tones while you work. That means a better experience for you, and a better experience for your client!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBalance Plus Platinum…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eTones and neutralises warm pigments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eRebuilds elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eLocks in colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eProtects from heat with no build-up\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eAdds fullness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eSaves time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"500ml","offer_id":57474620621184,"sku":"1-033-02","price":57.6,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":57729821376896,"sku":"1-033-04","price":102.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/BalancePlusPlatinum.jpg?v=1775003395"},{"product_id":"foam-v3","title":"Foam V3","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe secret to the INNOluxe Stand-Alone treatment…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFoam V3 is a pre-diluted version of our signature bond builder, \u003ca href=\"{product:31877@1:url||https:\/\/www.innoluxe.com\/shop\/rebond-v3}\"\u003eReBond V3\u003c\/a\u003e. Created especially for the Stand-Alone treatment, it means your client can enjoy a coffee and scroll through their phone while the super-concentrated Foam does its thing. That’s got to be better than 20 minutes dripping into the backwash right? \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLike ReBond V3, Foam V3 takes its bond building and strengthening superpowers from our Advanced AminoBond Technology. This works by infusing the hair with amino acids and creating a super-strong network of sulphur bonds, building integrity and strength into each strand. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFoam V3…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eTreats your clients to a super-relaxing experience\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eStrengthens and protects hair\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eRestores elasticity and repairs cuticles\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eConstructs a superstrong network of sulphur bonds\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eBoosts curl retention in perms (and makes perms possible for clients with weak or damaged hair)\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eEnhances keratin treatments\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"Default Title","offer_id":57474620653952,"sku":"1-031-02","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/Foam.jpg?v=1775003388"},{"product_id":"fbr","title":"FBR","description":"\u003cp dir=\"ltr\"\u003eCysteic acid, we’re coming for you…\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFBR is your new tool to take out the silent assassin responsible for destroying hair and torturing hairdressers! \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEach application of FBR prepares your clients' hair for all colour transformations, whether that be vibrant hues or classic blondes\/reds\/brunettes, ensuring all colours penetrate evenly and promoting colour longevity.\u003cbr\u003e\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"Default Title","offer_id":57474620686720,"sku":"1-021-01","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/FBR.jpg?v=1775003358"},{"product_id":"purify","title":"Purify","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWash away your troubles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOur cruelty free, vegan shampoo treats your clients’ hair to the very gentlest of cleanses, perfect for use before any salon treatment. As you’d expect from Innoluxe, Purify is designed to be super-kind to hair, so it’s free of sodium chloride and sulphates, and has a gentle pH that’s just a little higher than the hair itself. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePurify…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eCleanses the hair before you start a treatment\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eGently raises cuticle layers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eCreates the perfect foundation for salon treatments\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"500ml","offer_id":57736929247616,"sku":"1-017-01","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/Purify.jpg?v=1775003381"},{"product_id":"elixir-v3-travel-size-display","title":"Elixir V3","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eEverybody loves Elixir V3, our super-concentrated leave-in treatment and prep cream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLooking for a vegan leave-in conditioner? Stop. Right. There. What you REALLY need is a cruelty-free, vegan leave-in treatment that will rebuild your hair at home, at the same time as boosting your hair’s condition. Meet Elixir V3.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eElixir V3 brings together elements of the protein and conditioning technology used in our professional salon products and packs them into a fabulous leave-in treatment, so you can enjoy repair and conditioning at home, day after day. And who doesn’t want that?! Whether you apply it before styling, on the go or overnight, use it regularly to strengthen, thicken, rebuild and protect your hair between appointments.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eElixir V3…\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eRepairs and strengthens your hair so it’s stronger and less prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eBoosts your hair’s elasticity, gloss and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eProtects against damage from physical and environmental stresses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eGives EVEN MORE repair when you add heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\"\u003eCan be used daily on wet hair before styling, or on dry hair through the day or before bed for healthier, stronger hair, day after day\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"30ml","offer_id":57474620752256,"sku":"2-003-05","price":15.5,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":57736980595072,"sku":"2-003-03","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/Elixir100mland30ml.jpg?v=1775003410"},{"product_id":"saved-shampoo","title":"Vegan #Saved Shampoo","description":"\u003cp\u003e\u003cstrong\u003eSaved Shampoo gives your colour (and your hair!) the helping hand it’s crying out for!\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhatever your hair colour, take the Innoluxe magic home with you and use it every time you wash! Saved Shampoo enhances your colour, makes it stick around for longer and nourishes your hair. It also leaves your hair fabulously soft and shiny. Oh and we almost forgot, it cleanses your hair, too.\u003cbr\u003e\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"250ml","offer_id":57474620785024,"sku":"2-016-01","price":25.5,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57736996848000,"sku":"2-016-02","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/SavedShampoo.jpg?v=1775003321"},{"product_id":"saved-conditioner","title":"Vegan #Saved Conditioner","description":"\u003cp\u003e\u003cstrong\u003eSaved Conditioner is a multi-tasking hair-rescuer and colour-defender!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt locks in your colour, nourishes and protects your hair, leaves it beautifully soft and shiny... what more could you want? Hair rescue, defence and our much-raved-about Innoluxe shine and sumptuous softness, all in one bottle. Genius, right?\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"200ml","offer_id":57474620817792,"sku":"2-017-01","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57736999928192,"sku":"2-017-02","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/SavedConditioner.jpg?v=1775003315"},{"product_id":"saved-mask","title":"Vegan #Saved Mask","description":"\u003cp class=\"product__subTitle\"\u003eSaved Mask is an extremely pampering treat for your hair. It’s extremely good at enhancing your colour. It’s extremely good at making that colour last. It’s extremely nourishing, extremely luxurious... and it leaves your hair extremely soft and shiny. Get the picture? Go on, you deserve it!\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"100ml","offer_id":57474620850560,"sku":"2-018-01","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"275ml","offer_id":57737004056960,"sku":"2-018-02","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/SavedMask.jpg?v=1775003300"},{"product_id":"calm-down-shampoo","title":"Calm Down Shampoo","description":"\u003cp dir=\"ltr\"\u003eFlakey, dry scalps, consider yourself warned. Our unique formulas mean business. Obliterate all your hair frustrations with the power of Calm Down Shampoo. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eScalps are sensitive, so we promise to be gentle, but also a force to be reckoned with. Calm Down Shampoo goes beyond cleansing, your scalp won’t only be left clean and flake free, but nourished, calmer and stronger than ever. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCalm Down isn’t just limited to your scalp, it’s designed to transform your whole hair. No chemical smell, no harsh chemicals, no waiting game. \u003cbr\u003e\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"250ml","offer_id":57474621931904,"sku":"2-021-01","price":25.5,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57737013395840,"sku":"2-021-02","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/CalmDownShampoo.jpg?v=1775003287"},{"product_id":"calm-down-conditioner","title":"Calm Down Conditioner","description":"\u003cp dir=\"ltr\"\u003eTackling scalp concerns head-on. Calm Down Conditioner plunges intense hydration deep into every strand, leaving you with hair that’s not just silky and shiny but downright unbreakable.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDrenched in a potent fusion of fruit and plant extracts, including Menthol, Biotin, Panthenol, and other botanical wonders. This combination annihilates dry, flaky scalps in one luscious sweep.\u003cbr\u003e\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"200ml","offer_id":57474621964672,"sku":"2-021-03","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57737021096320,"sku":"2-021-04","price":46.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/CalmDownConditioner.jpg?v=1775003279"},{"product_id":"calm-down-tonic","title":"Calm Down Tonic","description":"\u003cp dir=\"ltr\"\u003eSeize control with Calm Down Tonic and revel in your newly nourished, soothed scalp. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe combined powers of Menthol's anti-inflammatory touch, Tea Tree's soothing relief, and botanical extracts' revitalising properties in Calm Down Tonic will banish the annoyance in one clear swoop! \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWalk away with a scalp that's not just refreshed but dripping in freshness, wrapped in hydration and radiating health. \u003cbr\u003e\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"100ml","offer_id":57737028305280,"sku":"2-021-05","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/CalmDownTonic.jpg?v=1775003271"},{"product_id":"platinum-shampoo","title":"Platinum Shampoo","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eKeep your blonde cool and cleanse your hair in the gentlest of ways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDesigned with cool blondes in mind, Platinum Shampoo is a powerful vegan purple shampoo that neutralises those annoying yellow tones that can creep back into your blonde hair over time. 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