{"title":"Platinum","description":"\u003cdiv data-end=\"290\" data-start=\"31\"\u003eDiscover the Innoluxe Platinum range, created for blondes that need clarity without compromise. Targeted violet and blue pigments work across the shampoo, conditioner and treatments to neutralise unwanted warmth while maintaining strength, softness and shine.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"404\" data-start=\"292\"\u003eNo brass. No dullness.\u003c\/div\u003e\n\u003cdiv data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"404\" data-start=\"292\"\u003eJust clean, controlled tone.\u003c\/div\u003e\n\u003cdiv data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"404\" data-start=\"292\"\u003eAnd blonde that stays sharp, bright and visibly healthy.\u003c\/div\u003e","products":[{"product_id":"platinum-shampoo","title":"Platinum Shampoo","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eKeep your blonde cool and cleanse your hair in the gentlest of ways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDesigned with cool blondes in mind, Platinum Shampoo is a powerful vegan purple shampoo that neutralises those annoying yellow tones that can creep back into your blonde hair over time. It’s free of sulphates and sodium chloride (salt), making it gentle when it comes to cleansing, plus it strengthens, hydrates, thickens and adds shine!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePlatinum Shampoo…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eGently neutralises unwanted yellow tones thanks to our deep purple pigments\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eIs kind to your hair, as it’s free of sodium chloride (salt!) and sulphates\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eLeaves your hair with that long-lasting Innoluxe shine and softness that everyone raves about!\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"250ml","offer_id":57474622030208,"sku":"2-010-01","price":25.5,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57737034989952,"sku":"2-010-02","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/PlatinumShampoo_d37018e6-ee46-400b-b33c-92449e3cee80.jpg?v=1775003485"},{"product_id":"platinum-conditioner","title":"Platinum Conditioner","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNourish, strengthen, and moisturise with our lightweight violet conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eKeeping your blonde cool has never felt so good! Platinum Conditioner gently neutralises yellow pigments AND nourishes your hair so it feels amazing. The toning comes thanks to the violet pigments we include, and the conditioning is down to vegan ingredients like camelina, olus and rice bran oil, as well as murumuru and capuacu butters. It all adds up to hair that’s nourished, strong, soft and shiny!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePlatinum Conditioner…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eContains violet pigments to neutralise unwanted yellow tones\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eIs a deeply conditioning treat, nourishing and hydrating each strand\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eProtects against split ends AND it helps you detangle those, er… tangles\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eGives your hair that much-loved (and long-lasting) INNOluxe shine and softness\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"200ml","offer_id":57474622062976,"sku":"2-010-06","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57737038070144,"sku":"2-011-02","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/PlatinumConditioner.jpg?v=1775003246"},{"product_id":"platinum-mask-blue","title":"Platinum Mask Blue","description":"","brand":"Innoluxe","offers":[{"title":"100ml","offer_id":57474622095744,"sku":"2-010-04","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"275ml","offer_id":57737045639552,"sku":"2-010-05","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/PlatinumMask.jpg?v=1775003233"},{"product_id":"platinum-purple-mask","title":"Platinum Mask Purple","description":"\u003cp\u003eCrafted with utmost care for\nlighter blondes. Platinum\nMask Purple rejuvenates\nwith a range of potent\ningredients working together\nto not only eliminate\nunwanted brassiness but\nalso deeply hydrate and\nstrengthen hair.\n\u003c\/p\u003e","brand":"Innoluxe","offers":[{"title":"100ml","offer_id":57474622128512,"sku":"2-010-07","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"275ml","offer_id":57737049014656,"sku":"2-010-08","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/PlatinumMaskpurple.jpg?v=1775003211"},{"product_id":"pump-for-life-500ml","title":"INNOluxe Pump For Life 500ml","description":"","brand":"Innoluxe","offers":[{"title":"Default Title","offer_id":57474622194048,"sku":"3-002-03","price":3.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/INNOluxe-Pump-for-Life-500ml.webp?v=1774617241"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/collections\/PLATINUM_GROUP.png?v=1774458533","url":"https:\/\/innoluxe.com\/collections\/platinum.oembed","provider":"Innoluxe","version":"1.0","type":"link"}