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It’s free of sulphates and sodium chloride (salt), making it gentle when it comes to cleansing, plus it strengthens, hydrates, thickens and adds shine!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePlatinum Shampoo…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eGently neutralises unwanted yellow tones thanks to our deep purple pigments\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eIs kind to your hair, as it’s free of sodium chloride (salt!) and sulphates\u003c\/p\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cp dir=\"ltr\"\u003eLeaves your hair with that long-lasting Innoluxe shine and softness that everyone raves about!\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innoluxe","offers":[{"title":"250ml","offer_id":57474622030208,"sku":"2-010-01","price":25.5,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57737034989952,"sku":"2-010-02","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/8567\/2320\/files\/PlatinumShampoo_d37018e6-ee46-400b-b33c-92449e3cee80.jpg?v=1775003485"},{"product_id":"platinum-conditioner","title":"Platinum Conditioner","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNourish, strengthen, and moisturise with our lightweight violet conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eKeeping your blonde cool has never felt so good! 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