When INNOluxe first hit the shelves back in 2015, our cutting-edge use of advanced protein science revolutionised the world of hair repair.
But we never rest and we’re always researching the next breakthroughs for even better hair, and the evolution of our products is the result.
So yes, you’ve been waiting patiently, and it’s finally here!
Meet the INNOluxe V3 range, the next generation of intensive repair for your hair. Plus, it’s now 100% vegan!
“V3 is the most improved version of INNOluxe that we've ever seen. Just like the iPhone, it’s so important to constantly be making updates, and I believe this is why INNOluxe is overtaking so many other brands. They never stop improving their products.” says Sophia Hilton, Global Brand Ambassador
V3 is versatile
There are plenty of ways you can enjoy the game-changing repair of V3:
The INNOluxe V3 difference
While other bond-builders do repair hair to some degree, INNOluxe V3 takes it to the next level.
“The way V3 is the most special is because it contains not just one kind of protein, but many kinds. And what those proteins need to do is not just make one connection, but several. They need to create a lattice-like structure, so that the whole hair is coming together. It really makes a difference to the strength, the flexibility, the shine, and to everything you need to have healthy hair.” says Sophia.
Instead of a one-dimensional approach based on malic acid or similar ingredients, Advanced AminoBond Technology uses a ground-breaking infusion of amino acids to build a superstrong network of protein bonds that feed the hair, then tops it all off by creating a deeply conditioning shield.
That means we rebuild your hair from the inside AND gives you incredible conditioning on the outside, leaving each strand silky-soft and super-shiny.